Design
It starts with an idea. Browse the catalog, get inspired, and choose your styles. From there, our design team takes over—refining, tweaking, and making sure every detail is exactly right.
Approval
Once we’ve gone back and forth and dialed everything in, you sign off. No surprises, no shortcuts—just the perfect design ready to be made.
Production
Everything is made by hand right here at The Rock. Quality craftsmanship, top-tier materials, and attention to detail. Expect a 4-6 week turnaround post-approval. Good things take time.
Built to Last
Designed with premium leather and handcrafted with care, our passport holder and luggage tag showcase the best of tradition and utility. Whether you're traveling the world or on a work trip, these pieces bring together durability, elegance, and functionality.









